Anatomy of an Effective Home Page

I believe that I need to redesign my websites.  I have a lot of great information on my sites, but I need to increase my conversion ratio.  I want more visitors to become paying clients.  I think two of my problems are my sites are too busy and they do not have good calls to action.  I am researching what I can do to solve these two problems and came across a good visual summary on effective home page design.  It’s not written specifically for law office web design, but what works for typical  commercial websites should work for the law firm website.

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Source: The Anatomy of an Effective Homepage Infographic