Copyblogger:  “Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. . . . This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines.

  1. Don’t Read This or the Kitty Gets It!
  2. To Be or Not To Be?
  3. How to Write Headlines That Work
  4. Why Writing Headlines Deserves a Second Installment
  5. The Structure of Persuasive Copy
  6. Now Featuring Benefits!
  7. “Kids Eat Free” and Other Irresistible Offers
  8. This Article Rocks. . . I Guarantee It!
  9. The Long and Short of Copywriting
  10. The #1 Secret to Great Copy Is. . .“

Related posts:

  1. A Fool-Proof Formula for Easily Creating Compelling Content
  2. 12 Things That Will Kill Your Blog Post Every Time
  3. Anatomy of an Effective Home Page
  4. Content Marketing 101: How to Build Your Business With Content