Social Media Examiner: “Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that ‘consumers are turning to blogs when looking to make a purchase.’ In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report.” Note that Twitter ranked only at 8%.
The Rainmaker Blog: “Google+ is one of those social media networks that many attorneys are still not sure what to do with…but with more than 500 million members now making it the fastest growing social media site ever, it’s worth your time and attention. This infographic explains 7 benefits Google+ provides for business:”
The following video answers the all important question: Facebook or Google+
httpvh://youtu.be/hC_M6PzXS9g
Marc Pittman on Social Media Examiner: “Are you looking to use social media to promote your blog? Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure. But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms. Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.”
Marc’s article explains how to take advantage of:
Kissmetrics: “For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that arise for businesses that are beginning their Twitter efforts. In this post I’ll address some of these questions and give some advice for making sure you have an effective Twitter account. But before we begin, and just in case you don’t read anything beyond this point, please always remember this:
It should not be looked at as a place to advertise your products. It should be looked at as a place to have meaningful conversations with people important to your business.”
Kissmetrics: “Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance. By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop. Here are some useful steps for individuals new to Facebook Insights:”
I do have a LinkedIn page, but I question its value as a way to get my name out and a source for generating new law firm business. Many people tell me that saw my article on my website, but I don’t recall anybody ever saying they saw me on LinkedIn. Nevertheless I do believe it is one of the social media sites on which all lawyers should have a good page.
httpvh://youtu.be/gxGCKJAJlpE