What Is SEO / Search Engine Optimization?

If you have not subscribed to Search Engine Land’s RSS feed and if you want to learn how to get higher Google / search engine rankings you need to sign up yesterday.  SEO means search engine optimization.  It is the “science” of how search engines work and what to do on your website to get high search engine rankings and how to avoid being penalized for engaging in bad SEO practices.  What you do not know about SEO can prevent your website from getting higher rankings and more visitors.  To learn more see “What Is SEO / Search Engine Optimization?“

Search Engine Land has a great introductory course to SEO.  Watch its video called “What is Search Engine Optimization” and then read its course on SEO.

httpvh://youtu.be/hF515-0Tduk

• Introduction: Search Engine Land’s Guide To SEO
• Chapter 1: Types Of Search Engine Ranking Factors
• Chapter 2: Content & Search Engine Ranking Factors
• Chapter 3: HTML Code & Search Engine Ranking Factors
• Chapter 4: Site Architecture & Search Engine Ranking Factors
• Chapter 5: Link Building & Ranking In Search Engines
• Chapter 6: Social Media & Ranking In Search Results
• Chapter 7: Trust, Authority & Search Rankings
• Chapter 8: Personalization & Search Engine Rankings
• Chapter 9: Violations & Search Engine Spam Penalties
• Chapter 10: Blocking & Search Engine Results