How Paid Search Drives Law Firm Leads
Watch this video to learn how a paid search advertising campaign can provide the broad online visibility you need to quickly generate high-quality leads for your law firm.
httpvh://youtu.be/hPZXRW4vjHo
Blogs More Likely than Social Media to Influence Purchases
Social Media Examiner: “Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that ‘consumers are turning to blogs when looking to make a purchase.’ In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report.” Note that Twitter ranked only at 8%.
Google’s New How Search Works Site
Do you care about how Google’s search engine works? If not you should because search engine optimization (SEO) is something you our your web guru must understand to get high search rankings and traffic. Google just announced that it created a website aptly called “How Search Works” to educate us on how Google’s search engine works! Spend some time on the site and educate yourself.
The site lets you follow the entire life of a search query, from the web, to crawling and indexing, to algorithmic ranking and serving, to fighting webspam. The site complements existing resources, the help center, user forums, Webmaster Tools, and in-depth research papers.
A few things you’ll find:
- An interactive, graphical explanation of Google Search
- A view into major search algorithms and features
- A 43-page document explaining how we evaluate our results
- A live slideshow of spam as we remove it
- Graphs illustrating the spam problem and how we fight it
- A list of policies that explain when we’ll remove content
How to Search is intended to illuminate the split-second journey from algorithms to answers.
Time Matters Training Materials
I absolutely love Time Matters. I cannot imagine practicing law without Time Matters, which I have used since 1998. Legal Loudspeaker, Business & Technology Tips for Law Firms, created a number of educational videos and white papers on using Time Matters.
- Performing a Conflict Check in Time Matters (video)
- How To Archive & Retrieve Records in Time Matters (video)
- 10 Quick Time Matters Tips
- Changing Staff Initials in Time Matters
- Hiding Fields in Time Matters
- Creating Quick Tabs and Saved Searches in Time Matters
- Quick Tip for Tagging Record in Time Matters
- Setting up an Out of the Office Email in Time Matters
- 5 Tips to Quickly Improve Your Time Matters Experience
- 30 Time Matters Tips (pdf)
- Comprehensive Time Matters End-User Training Manuals
- Check out these Lexis-Generated Time Matters Product Videos