Macro Express

Must Have Productivity Software by Insight Software Solutions

Macro Express is the premier Windows macro utility. It can automate all of your common computer tasks. I love Macro Express because it saves me a tremendous amount of time and makes my computer life easier.  Macro Express satisfies my biggest requirements for law office software, i.e., it makes me more efficient and productive.  Everybody in my small law firm uses Macro Express constantly throughout the work day and they love it.

Do you type the same text into Word, email messages or other programs over and over?  We all do.  Every attorney and law office staff person is constantly typing the names, phone numbers and email addresses of themselves and firm personnel into email messages and letters.  Imagine how much time you and other people in your office would save if the contact information could be zapped instantly into a Word document or an email  message.  Using macros to insert repetitive text has the added benefits of always inserting the desired text (no omitted text) without any spelling errors.

Macro Express is a program that allows you to create a macro (memorized computer keystrokes) to automate virtually anything you do repeatedly on your computer. I use it primarily to insert text into Word documents or email messages. If you use the same text or phrases over and over, why waste time typing the text from scratch each time you need the text when you can type a short abbreviation that inserts the text instantly at the point of your cursor?  Not only does Macro Express save time it eliminates typos and insures that the exact desired text is generated every time just the way you want it.

For example, when somebody calls and asks me about forming a limited liability company, I ask them for their email address so I can send them a marketing email message that has links to pages on my website about LLCs. The message is several paragraphs of text. With Macro Express, I simply type “.llclink”

[the name I gave this particular macro] and Macro Express zaps my canned message into the body of my email message at the point where my cursor is located.

I have several email signatures that I can insert as closings to email messages depending on whether I am sending a message to a person related to estate planning, entity formation or some other area of law that I practice.  If I am sending an email message to an estate planning prospect I want my signature block to read:

Richard Keyt
Wills, Trusts & Estate Planning
Phone: 602-906-4953, ext. 1
Fax: 602-297-6890
Arizona Estate Planning: www.keytlaw.com/arizonawills

BM (before Macro Express) I either had to type this closing from scratch or have it saved somewhere that I could access, copy the text then paste it into the message.  AM (after Macro Express) all I need to do is type the text that invokes the macro and a second later the text is inserted perfectly into my email message.

Macro Express makes it simple for me to have a different email signature block that is area of law specific for the intended recipient of the message.  If you are trying to get somebody to hire you for widget law don’t send the person a message with a signature closing that says you do thing-a-ma-jig law.

Macro Express is an incredibly powerful macro recorder and playback utility. Automate all of your common tasks by simply turning on the recorder, performing the actions one time, then playing back the macro when needed. Or use over two dozen Quick Wizards to guide you through a series of questions and build the macro for you. To create more powerful macros, utilize the Scripting Editor.

Macro Express can also automate procedures. You could create marcos to configure Word to print to your color printer, your black and white printer or to Adode pdf.  Think of Macro Express as a recorder that records your key strokes.  You start the recorder, hit whatever keys and/or mouse clicks you want to record then stop the recorder.  Give the macro a name and the short keys you want to use to invoke the macro and you are done.  Now when you type the keystrokes that invoke the macro the program will replay the recorded keystrokes.  Macro Express has a wizard that makes creating macros extremely easy.

Your increased productivity will quickly pay the small cost for Macro Express. Use it to automate boring, repetitive computer tasks. Perform tasks quicker, more reliably and with less stress. Reduce wear and tear on wrists and hands.  Macro Express provides all the tools necessary to create macros that will simplify your computing life. You do not need to know any programming language or have any programming skills. Everything is created in simple steps.  Use Macro Express for quick insertion of boilerplate text, international characters or symbols. Speedily populate a database with information from a file. Manipulate text strings, open web pages, prompt users for input, back up files and much more.

The program contains hundreds of commands to automate practically any function on the computer. These include keystrokes, mouse movements and clicks, launch programs, send email, move and resize windows, variables, logic, input boxes, questions, menus, ASCII delimited and text file processing, network connections, file manipulation, math calculations, waits, pauses, repeat loops and much more.

For more powerful and complex macros, it’s easy to create if/then/else logic that examines variables and makes decisions based upon what it finds.

Macros may be launched via hot keys, shortkeys, mouse clicks, window controls, a window title, a pop-up or floating menu, or via the macro scheduler. Assign macros to play back in all Windows programs, in only one specific window or program, or in every program except the one defined.

Your time is valuable so give yourself a productivity present and buy Macro Express.  It’s only $39.95 for a single user license.  Click here to buy  Macro Express.

By |2018-01-14T08:40:47-07:00May 6th, 2012|Software, Stuff We Recommend|1 Comment

Why Attorneys Should be Bloggers

Do you have your own law blog?  Does your law firm have a blog?  Do you want to get more clients?  Do you want to make more money?  Does a bear . . . oh never mind.  I am a big advocate of the attorney law blog.  It works for me.  It can work for you.

The term “blog” is short for web log.  In the early days of blogging a blog was a series of posts displayed on a website in reverse chronological order.  People typically created a blog with content about a specific topic because they wanted to provide a source of information about their topic of interest.  You can find many blogs on any topic you can imagine.  The quality of each blog depends on the creative talent, knowledge and writing ability of the blog’s creator.  Nobody know how many blogs exist, but there are millions of them.

Here is my list of some of the reasons a lawyer should have a blog:

  • Blogging is a learning experience.  Writing good articles (called “posts” in blogese) helps you to know your topic better and increases your legal knowledge.  When you write something that can be viewed by the entire world it has a tendency to cause most people to invest time in making sure the don’t say something that is not true or that is misleading.  It is very common for me to spend time researching a statute or reading one or more cases to make sure that what I say in my post is correct.  Writing about a topic also helps me understand that topic better.
  • Blogging brings traffic to your website/blog.  An important goal in having a website/blog is to attract a lot of visitors to your site.  The best way to get visitors is to have large quantities of good content on your site.  One of the best and easiest ways to create content is the blog.  With good blog software like WordPress is it extremely easy to write an article and post it on your site.  No need to send the article to your web designer and wait a week for the article to be up on your site.  With WordPress adding an article to your site is as simple as writing the article, giving it a title, adding it to one or more categories and clicking the upload icon.   Read “Why I Love WordPress for My Law Firm.”
  • Blogging is a great way to establish yourself as an expert in your area of law practice.  Over time as you add more and more content about your specific area of law (widget law for example) your blog becomes clear evidence to visitors that you are an expert in widget law.  When deciding on who to hire a prospective client is more likely to hire the lawyer that has tangible (ok technically it is intangible) proof of expertise than the lawyer who has no blog or website about widget law.  Consider for example my blog called “U.S. Real Estate Law.”  This blog is about a single topic, i.e., nonU.S. citizens investing in U.S. real estate.  I form a lot of new Arizona LLCs for people all over the world who want to purchase U.S. real estate.
  • Blogging helps you convince propects to hire you.  Several times a day I talk to prospects on the phone who are interviewing me for the purpose of deciding whether or not to hire me.  Prospects frequently ask about a subject that is an article or post on one of my websites.  When that happens I tell the prospect I have an article on the subject and if he/she will give me his or her email address I will  send a link to the article.  I then use Macro Express to zap canned text with the link to the article into an email message and send it to the prospect.  For example, people frequently ask me about dissolving their Arizona LLC.  When I get a call on that topic I send the prospect the following message:

Thanks for contacting me about terminating your Arizona limited liability company.  To hire us to prepare the documents to terminate an LLC, complete our service agreement found here:

www.keytlaw.com/azllc/killllcagr.pdf

For more information on terminating an Arizona LLC, see my article on this subject found here:

www.keytlaw.com/azllclaw/terminating-llcs/how-to-terminate-an-az-llc/

  • Blogging is fun.  Yes it is.  I enjoy the writing and creative aspects of blogging.  I also get personal satisfaction in knowing that people are reading my posts and learning from the results of my investment in time.

A great way to get ideas for blog posts is to listen to questions prospects and clients ask you in email messages and over the phone.  I am sure you have the same experience I have with people who ask the same common questions about widget law (ok maybe questions about your area of practice, not widget law).  These commonly asked questions make great blog posts.  Turn these questions into a post you can email to prospects and clients to show your expertise.  See for example a blog category on my Arizona Limited Liability Company Law website called “How Do I.”  When I get a call or email message from somebody that asks me a question I’ve answered on my blog I send the person a link to the blog post.

An very important fact of blog life and the key to a successful client generating blog is that you must create good content.  This means you need to invest the time to create posts.  This leads me to Keyt’s Technology Rule #5, which is call the Website Content Equation.  The equation is:

more posts = more content = higher search engine rankings = higher web traffic = more new clients = more revenue

Schedule times for content creation and set a goal for a minimum number of posts every week.  Over time your content quantity will grow and the Website Content Equation will put more money in your pocket.

By |2018-01-14T08:51:52-07:00May 5th, 2012|Blogs, Marketing, Ramblings, Websites, WordPress|0 Comments

A Fool-Proof Formula for Easily Creating Compelling Content

Copyblogger is a great website for learning about blogging and website building using WordPress.  It’s tag line is “Content Marketing Solutions for WordPress that Work.”  I bookmarked this site a few years ago and recommend it for those who want to learn more about using WordPress and getting more traffic to their website or blog.  The site contains a ton of articles on creating good content.  For example, here are some Copyblogger posts just on the subject of the importance of writing good eye-catching headlines:

  1. Why You Should Always Write Your Headline First
  2. The Cheater’s Guide to Writing Great Headlines
  3. Do Key Words in Post Titles Really Matter?
  4. How to Write a Killer “How To” Post That Gets Attention
  5. 7 Reasons Why List Posts Will Always Work
  6. Why Some People Almost Always Write Great Post Titles
  7. 10 Sure-Fire Headline Formulas That Work
  8. 9 Proven Headline Formulas That Sell Like Crazy
  9. 7 More Sure-Fire Headline Templates That Work
  10. Warning: Use These 5 Headline Templates at Your Own Risk
  11. The Art of Writing Great Twitter Headlines
By |2018-01-14T08:51:51-07:00May 2nd, 2012|Blogs, Ramblings, Websites|0 Comments

My Favorite iPhone / iPad Apps

I’ve had an iPhone and an iPad since each device was first offered for sale.  I do love both of these incredible electronic computers/phones/do-it-alls.  Today at lunch two of my long-time former law partners showed me their new first time-user iPhones and they asked me what apps to get.  Which apps to get from iTunes is something that comes up a lot with me and my friends.   Here is a list of my favorite iPhone & iPad apps for lawyers, attorneys, law firms and other iPhone and iPad users:

Productivity

  • Dragon Dictation – free.  This is a must have app because it is a great tool for converting your voice to text which you can then send as a text message, email, make a copy, send to Facebook or Twitter.  It’s conversion of your voice to text is very accurate.  You can also edit the text to make corrections or additions.  A great tool for sending your thoughts to yourself or secretary.
  • TurboScan –  Use your iPhone to scan any type of document.  Once scanned you can email it as text, a pdf or a jpeg.  You can also open the document in pdf, print it or save it to your iPhone camera roll.  I checked the app on iTunes today and it had 2,285 five star ratings.
  • HP 12C – $13, but it is two great calculators, a standard calculator when held vertical, but it changes to the HP financial calculator when the device is held horizontal.  P.S.  It uses reverse polish notation logic.  Use the financial calculator to find loan payments based on the loan amount, interest rate and number of payments.
  • Google – free.  Touch the microphone icon and speak your search words.  This app then quickly does a Google search and displays the results.  My lunch group buddies crack up every time they ask me to do a Google search such as who do the Arizona Cardinals play next week?
  • PDF Reader Pro – free.  Allows you to open pdf documents.
  • Fake a Call – free?  Maybe this should be in a different category, but you can use it to get out of a meeting.  Set it to fake an incoming call during a meeting so you can excuse yourself.
  • Travel Track Pro – $.  Great for trips.  Enter all of your trip information into this app such as airline flight information, hotel and car rental info and reservation numbers.  All information is then at your fingertips when needed.  It will tell you if your flight is delayed and when it will arrive.  Lots of great information for trips.

News Apps

  • Wall St. Journal – free, but I pay $9 a month to get all of the paper on my iPhone & iPad
  • Los Angeles Times – free
  • New York Times – free app, but $ to get access to all of the content
  • USA Today – free and no charge for a lot of well organized content
Social Media
  • Facebook – free
  • LinkedIn – free
  • YouTube – free
  • Videos – free.  A great way to watch the music, TV show and movie videos you buy from iTunes

Games

  • Solitaire City – $.  21 different solitaire games.  At one time everybody in my family was hooked on Alternations, a great solitaire game.
  • W.e.l.d.e.r. – $.  A fun word spelling game.
  • Wurdle – $.  Another fun word spelling game.
  • Tetris – $  Years ago in the days of playing games on the PC I wasted too much time playing this classic game.
  • Scrabble – $.  The tech version of a board classic.  Play the computer, a random live opponent, friends or join a local multiplayer game.  Way better than the board game.
  • Monopoly – $.  The Parker Brothers classic.  I like to play against two computer opponents and have all the cards dealt at random to the players.

Miscellaneous Apps

  • iPhone Secrets – free.  A great way to learn all the hidden secrets of the iPhone.
  • iBooks – free.  A great place to get ebooks (low cost best sellers and many free books).  I’d rather read a book on my iPad or iPhone than hold it in my hands the old fashioned way.
  • Instagram – free.  It’s Twitter for pictures, no text.  In five seconds you can take a picture and post it to your Instagram account and all of your followers can see your pictures on their Instagrams.  Great for a family.  Make your profile private then only allow your family members to follow you.  Whenever anybody who you follow posts a picture you can see it immediately and so can all all of the other people who are following the picture taker.  You can add captions to your pictures and people can like and comment on other people’s pictures.
  • Facebook Camera – free.  This is Facebook’s version of Instagram, but it integrates seamlessly with Facebook to put your photos on your Facebook timeline.  It is Instagram created specifically for Facebook.
  • Zinio – free.  This is a magazine reader app.  You purchase subscriptions to your favorite magazines and read them on your iPhone or iPad.  Reading magazines on the iPad is awesome.  Links on pages are hot and take you to another part of the magazine.  My favorite magazine is PC Magazine, but a few years ago it stopped making prints and went entirely digital through Zinio.  I love reading PC Magazine using my Zinio reader.  Every issue is retained on Zinio unless I delete it.
  • RedLaser –  free.  This is a must have app.  It scans bar codes on products and then gives you a list of websites that sell the same product and the price of the product.  If you finder the product cheaper online you can quickly buy it using your iPhone or iPad.  Barcode scans can be emailed, sent to Facebook or Twitter or turned into a text message or added to a favorites list.  RedLaser will also scan QR codes and interpret them.
  • Amazon Mobile – free.   This app also scans bar codes, but it only give prices for the products sold on Amazon.  I love this app because Amazon has very low prices.  If you have an Amazon account like me you will be able to instantly purchase a product after you scan and get the results.  Slick.  It has a camera feature that lets you take a picture of the cover of a book, CD, DVD or video game and get Amazon’s price for the item.
  • Yelp – free.  Find local business such as restaurants and read reviews written by customers.  Write your own reviews.
  • iPhoto – free.  PC Magazine’s May 2012 issue gave this app its Editor’s Choice award for being an excellent iPhone/iPad photo editor.
  • Shazam – free.  If you hear a song you like but don’t know its name let Shazam listen to the song.  It will not only tell you the name, but if the sound quality is good it can distinguish between different artists singing the same song.  You can also buy the song from iTunes.
  • Flixster – free.  Great for checking the movies playing at your local theaters.  Lots of information about each movie including start times.
  • Pandora – free.  Create a “radio station” for your favorite recording artist.  Pandora will then play songs by that artist mixed with other artists is selects that have a similar sound.  It’s a great way to listen to your favorites and find other artists and music.  If you don’t like a song press the thumbs down button and you will never hear that song again.  Give your likes a thumb’s up.  If you hear a song you like you can buy it from iTunes at the click of an icon.
  • Sex Offenders – free.  Not an app I use much or that has much value, but it will amaze you when you ask it to search your surrounding area and list all the registered sex offenders.  Here in central Phoenix where I live there are literally thousands of them.  The app shows their locations on a map and via a list ordered by closest to farthest away.  Click on a person on the list and it tells you that person’s address and conviction(s) including a picture.

What are your favorite iPhone and iPad apps?  Please tell us by making a comment.

By |2018-01-14T08:40:47-07:00May 2nd, 2012|Ramblings, Stuff We Recommend|0 Comments

What is Google +1 & How to Use It

The Google +1 button is a shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts and others find the best stuff when they search.  Watch this short Google video to learn more about how to use Google +1.

httpvh://youtu.be/OAyUNI3_V2c

By |2018-01-14T08:40:47-07:00May 2nd, 2012|Google, Video|0 Comments
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